MSKPN Webinar – Business briefing: Revenue diversification
Our member only webinar on 23 April 2025, looked at various options for diversifying revenue streams in your clinical business and the reasons why you might want to look at this.
We were lucky to have two experts join MSKPN Chair – Simon Devane
- Dominic Smith. Business Development Manager, Physiquipe who discussed who and why to diversify with Shockwave and Forceplates
- Dave Baker, Clinical Director, Complete Physio who took questions on diagnostic ultrasound/ultrasound guided injections
Key takeaways
- If you’re going to diversify, do it with a good intent.
- It’s about enhancing the diagnosis and treatment levels
- Ask will it improve your services and will it help staff
- Give people choice
- There is a risk of over-diversification
- Stick to your core values